meet Nicki

Experience

Creative Director @ Yelling Mule

2016 – present

As Creative Director at Yelling Mule, a web design, development, and digital marketing agency in Boston, Nicki oversees a team of designers and developers, manages projects, and is involved in every step from discovery through project launches. Nicki’s role includes managing and creating schedules, design work, development work, client communication, critical review of design and development, and maintenance relationships with existing clients. She has worked with Yelling Mule to design, build, and launch hundreds of websites.

Freelancer @ Nicki Haylon Creative

2012 – present

Nicki Haylon Creative kicked off as a side project in 2012 and has had steady clients for the past 10+ years. During that time, Nicki has sometimes balanced freelancing with full-time employment, but has also relied on it as a solo career for multiple years at a time. Nicki has worked independently with dozens of clients on everything from graphic design and logo creation to designing, developing, and launching entire websites.

Front-End Developer @ Smart Destinations

2015-2016

Smart Destinations is the premier provider of unlimited admission sightseeing passes in 9 major North American travel destinations from Oahu to New York City. Smart Destinations’ Go City Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one low fixed price. Nicki worked in their Boston office as a front-end developer, largely working with her small team and also the marketing team on site improvements, landing pages, and other internal projects. She ran user testing campaigns and implemented fixes and changes to the user experience of the site.

Designer & Developer @ ProlificWorks (formerly Libboo)

2012 – 2015

At ProlificWorks (formerly known as Libboo), Nicki was responsible for ensuring that products, outgoing marketing and communications efforts, and content produced by the Libboo brand were consistent with and maintain the brand’s standards of quality. She was also responsible for creating and maintaining product vision, and working with the team to implement product strategy that enhanced and reinforced that vision. Nicki led the production of creative content such as marketing collateral, advertisements, user interface and user experience design, and front-end development. She also oversaw the curation of all content, such as books, that become a part of or were promoted by Libboo’s products, and was responsible for maintaining brand integrity within outgoing communications to customers and users.