design with intention
Most companies have to have a digital presence and strong brand to survive in today’s day and age. Nicki has years of experience working with businesses in a variety of industries and locations to create, edit, and maintain brands that resonate with their target audiences. Along with branding, Nicki can create graphics of any kind that your business may need: everything from promotional printed materials like brochures, banners, and business cards to digital assets like social media templates, Powerpoint presentations, and more.
elements of branding
1
Colors
Nicki is well-versed in color psychology and also industry-specific colors that resonate with certain audiences, and can help you find the correct palette to use in your branding and marketing.
2
Fonts
Choosing legible, web-safe fonts that also represent your company and branding can be challenging, but Nicki has an extensive knowledge of available fonts that work best with both established and new brands.
3
Audience
Understanding your audience is so important to creating a brand. Nicki can help you determine audience characteristics like demographics and locations to help you reach the right people.